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Richmond.com - Business partners hope new store will be a doorway to success

By: Apple Door Systems | Jun 22, 2015 | Garage Doors

The two business partners — co-owners of Apple Door Systems of Richmond since they bought the company in 2012 — opened a second location in the John Rolfe Commons shopping center in western Henrico County at the beginning of the month.

The 1,300-square-foot showroom concentrates on residential home and garage entrances.

The company’s flagship store at 2700 Pocoshock Blvd. off Hull Street Road in Chesterfield County is a 10,000-square-foot facility that includes commercial and industrial entrance products along with residential treatments.

The new store brings Apple Door Systems back to the western part of the Richmond region, where the company closed a store in 2008 as the housing market went bad.

“We’ve seen a resurgence in the market,” Vreeland said, “including a nice boom west of the city.”

Perkins said Apple Door Systems has products from a variety of vendors and also creates custom-made doors.

“It isn’t about just hanging a door on its hinges nowadays,” Perkins said. “Customers look for new ideas and find new ideas. They come to us asking, ‘Can you make this for me.’

“We will sit down with you and help you design exactly what works for you,” she said. “No job is refused.”

Products include awnings, pet doors, interior elements from sliding barn-style doors to formal french doors, garage doors and garage-door operators, storm and security doors, screens that can help turn your garage into a breezy entertainment center.

The company offers a 24/7 emergency service.

The company was founded in 1973 by Hubert Apple Jr.

There are separately owned Apple Door System stores in Fredericksburg, Williamsburg, Chesapeake and Waynesboro — bought by former employees, Perkins explained.

The stores are not a franchise operation but share the established Apple name, she said.

The co-owners said two stores in the Richmond market will likely be enough for the foreseeable future, given the area’s demographics. “But there’s always room to expand our product offerings,” Vreeland said.

Perkins and Vreeland declined to disclose the investment needed to open the new store, but Perkins said the company was able to limit costs by using its own carpenters and technicians to remodel the space.

“That’s a selling point for us,” she said. “When you come to our store, you look around and this is the quality you can expect to see in your home.”

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Richmond.com - Business partners hope new store will be a doorway to success

Apple Door Systems

Apple Door was founded in 1973 by Hubert Apple, Jr. Originally, the firm began operating as an overhead door service company in Richmond, Virginia. In 1978, Hubert's son, Dan Apple, joined the firm and began expanding the company's focus to include sales and distribution of new doors and related products.

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